RNA Showgrounds required a custom Facebook application to offer functionality for QLD schools to upload videos to the “Race Around the Ekka” competition.
Once entries closed the interface automatically changes to a voting interface which renders the videos and allows users to vote for their favourite video.
The rules are simple, the video with the most votes wins. The initial brief was along the lines of the entry with the most likes wins, however this opens up a world of issues where users could like multiple entries or purchase fake Facebook likes.
To create a fair game, a custom interface was created so a user can only like one entry in the competition. In addition entries are ordered at random for each user session.
If a user changes their mind and decides to vote for a different video, the vote is removed from the original entry.
After a user votes on an entry a post is automatically published on the users news feed to for all their friends to see with links back to the competition to engage a wider audience.
Once the voting end date is reached, the winner is calculated automatically based on the number of votes and the interface changes once again showing the winning videos.