Sleep Made to Measure is a global company who produce sleeping products that are truly custom. The pillows and mattresses are tailor made to suite an individual’s measurements, build, health issues and sleeping habits.
The pillow’s shape is determined based on an internationally patented measuring system which calculates an NCi (neck compression index). The measuring system is complex and was designed by Dr Andrew Macfarlane so that his patients could benefit from the “perfect pillow” encouraging correct sleeping posture and addressing health issues that can be resolved whilst a person is sleeping.
Being the target audience is international, the site offers features such as multi lingual, multi-currency, dynamic tax rates (import duty) and location based content which is determined by the users IP address.
In addition there are two mobile phone applications allowing customers and health care professionals from around the globe to submit photos and health condition details to a doctor for review and NCi calculation so the perfect pillow and/or mattress can be made to suite an individual’s needs.