Search Engine Market Share Analysis
We’ve all heard it said that Google is the king of the search engine and that may well be true. That doesn’t mean that we should be bowing to the king and ignoring the others. As of 2016, Google was topping the search market with about 64 percent of all desktop search queries. Secondary to that according to comScore was Microsoft at about 23 percent, followed closely by Yahoo at 12 percent, Ask and Aol ( YES AOL is still getting search queries) are factoring in there as well. In addition there are more than 45 other search engines that are being used by people searching on mobile, desktop and in other areas.
If we take into account that Bing and Yahoo are in fact the same search engine, we’re seeing that Microsoft is holding sway over a fairly reasonable 35 percent of search. According to those in the know, Microsoft search is still picking up steam and may be rising faster than Google. In one month of 2016, more than 17 billion searches were conducted. Google easily bested all of the others–picking up about 10 billion of those searches. Still during the same time span, Bing picked up 3.6 billion and Yahoo had 2 billion.
5 and a half billion searches isn’t something that can or should be readily ignored by any website marketing team.
Now that we’ve spouted all of those statistics that are valuable only to the ad agency, let’s examine the OTHER search engines and what you need to do to boost your business.
Why the Market Share Doesn’t Really Matter
A funny thing happened on the way to marketing in 2017. A lot changed in search and it changed dramatically under our very noses. We all relied on desktop and laptop until about 2010. Google was the kind and we ignored all the rest. Then we started thinking mobile and ignored the rest of the world. If you’re still trapped in that mobile moment, it’s time to take a second look at the real world of search. There is a lot more going on than mobile and it’s about to hit you from behind.
According to statistics, most people do shop on mobile. They do NOT however, buy on mobile. Most shoppers go home and press the buy button on their desktop or laptop, they do not buy using mobile technology. That is something that we need to consider. Likewise, most shoppers are searching out products on other spaces such as linked in and Facebook and other social media sites. Have you considered how imperative it is to rank on those search engines?
Not since the 90s have we had so many search engines and so many choices—some of which we don’t and won’t recognize as search engines. In fact, if you tell your customers that these are search engines and they need to be very visible in them, most of the time they will argue with your comments.
That’s partly why many of us are missing so many great opportunities to boost our business.
These search engines aren’t ranking as the top of the heap—as it were, but despite not appearing in those search engine market share list –something you should avoid like the plague in all honesty—these are search engines that you also need to pay close attention to and ensure that you’re ranking there.
The Major Search Engines that You’re Missing Out On: These are search engines that are controlling millions and billions of searches each and every day. They are offering you a great way to make money and to boost your bottom line. If you or your customers aren’t paying attention, you should be.
- Apple Mobile has more than 101 million users and 160 billion downloads.
- Bing Desktop is flaunting about 160 million uniques and 3.5 billion desktop queries per month.
- Bing Mobile: about 160 million unique users and 1.5 billion mobile queries per month. Bing serves 24 million non-Google people by virtue of their mobile phones.
- Google Desktop: 5 billion queries per month
- Google Mobile: 6 billion queries per month
- Facebook ( yes, we know, it’s social) ( depending on who you ask) as of 2016 was hitting 1.5 billion queries per day.
- Twitter: about 303 million searches per month
- LinkedIn: 444 million users and about 100 million searches per month
- Google Play store: housing 75 million users and more than 2.5 million applications
While we all know that we need to be out there in Google and ranking well, and we need to address Bing and Yahoo’s desires for our website, we typically do not consider that the larger audiences are on social media and those search engines, as poorly put together as some of them are, still house a plethora of people that can and will buy what we have to offer, if we’re offering it correctly and showing up in search there. If you’re promoting yourself as a search engine expert and you’re offering advice that only includes the “big three” you’re doing a disservice to your clients. If you’re not using more than the big three, you’re doing a disservice to yourself.