What makes a great website

Great Websites

There are a few traits that are common in most great websites that you can easily emulate to make even the least “flashy” website great.

First impressions last

Your website is one of the best tools you can utilise to boost your business. There are dozens of ways to drive traffic to your site, but if the website itself isn’t solid, then SEO/SEM isn’t going to make a real difference.

Design must have purpose.

A great website isn’t about the bells and whistles, in fact, in many cases it’s the opposite. Most internet users are impatient, so simplicity is key. By all means use animations to an extent, however they should serve a purpose.

A nice clean layout with user friendly navigation should be a key influencing factor when designing a web page, keep it simple.

Quality content is key

Make your content as easy to read as possible. Try to keep it about high school level so that those who want to read it can, even if it is more complex information. The key to this is using verbiage designed for high school level unless of course your target audience is niche related using niche specific jargon is fine.

It’s very important your content is of quality and credible in every way. Even if you’re taking ideas from other website content, make it your own. Copying other people’s work is not only in poor taste, it’s likely going to net you a Google penalty.

Add to your site frequently and keep it updated as often as possible. The stale sites don’t pack the best punch. Add evergreen content where possible so that it doesn’t go out of style or out of date.

Use Images Sparingly

Images are great and visually appealing but use them sparingly and don’t, try not to pepper the entire page with them. Every image is a new trip to the server or CDN and will slow the page load time.

While you can’t do without images, you should make sure that they are compressed and that they don’t slow the load time of your pages.

Page Load Time

Fast load times are critical for online success. Ideally your website should load in under three seconds, if not there’s something wrong and your bounce rate will likely shoot through the roof. In most cases compressed images, minified JavaScript, page caching and a quality hosting provider will see any site load in under three seconds, if not it’s likely the site is peppered with unnecessary animations or scripts that are doing more harm than good.

Take Security Seriously

Make sure that you take steps to secure your site so that the customer feels comfortable and that your pages are secure when it comes to visiting you. Https is a simple yet effective way to achieve this and will always trump http, not to mention some search engines are giving a bonus in rankings to those sites using secure connections.

The web is a rapidly changing and dynamic entity. Be sure to stay on top of the latest technologies and work within the parameters of current devices. Keep your website great and the traffic will follow.